The DFA was established in 2007 to promote and protect the interests of doc filmmakers in South Africa. To contact the DFA, please use the contact form: here . The DFA website is at: www.docfilmsa.com Membership applications can be made through the website here.

28 October 2010

DISTRIBUTION IS POWER - GETTING OUR IP BACK

INVITATION TO A DISCUSSION ABOUT THE NEED TO CHANGE THE SOUTH AFRICAN DISTRIBUTION LANDSCAPE

Every South African filmmaker knows that finishing a film does not just mean letting go of the labour and love put into a product over an extended period of time, but more often than not, the long term artistic and financial reward as well. The moment a film changes hands from producer to distributor/broadcaster, the filmmaker loses control over any long-term income generated from it, and equally important, over the process of getting the film seen by a wide audience.

Nothing is wrong with a division of labour and financial transactions that allow filmmakers to do what they do best – making films – and distributors and broadcasters to focus on their part of the deal – buying a product they believe in and using their commitment and skills to bring it to an audience as large as possible.

Nowhere in the world is this process flawless and entirely fair, but in South Africa at this point in time, it can only be described as abnormal, abusive and a threat to the South African independent film industry. With very few exceptions, filmmakers eager to share their work with the world, are left with no other alternatives than to enter into agreements with distributors and broadcasters containing draconian terms and conditions that, to make things worse, are rarely designed to ensure that the films reach as many viewers as possible. A reflection of two tendencies that are permeating South Africa’s distribution landscape: the general lack of confidence in local film and the poor commitment to the local independent film industry.

On the 11th of November 2010 we invite YOU to a discussion with the aim of finding adequate and feasible solutions to the current distribution challenges, thus ensuring that the profession of filmmaking becomes sustainable and worthy of a country of South Africa’s calibre, and ultimately the survival and growth of a highly qualitative and efficient South African film industry that was built through 15 years of blood, sweat, tears and an equal amount of love and passion for the craft.

The aim of the November 11-initiative is that it will lead to the formation of an action-oriented network consisting exclusively of industry stakeholders who are able and willing to contribute actively in working towards clearly defined goals in order to transform the current unequal and destructive distribution landscape, either through individual unities agreeing on common strategies, or the formation of a unifying and resourceful body that can offer an alternative to existing distribution alternatives.

DATE & TIME: Thursday 11th of November 2010, 11 am
VENUE: The Auditorium of the Goethe Institut, 119 Jan Smuts Avenue, Parkwood, Johannesburg
RSVP: Before November 10th at 5 pm to: administrator@ipo.org.za

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