19 January 2011
Too many re-runs of old movies, such as those starring the actor Sylvester Stallone, are costing the SABC its television audience, parliament's communications portfolio committee has heard.
In the first of 14 interviews aimed at selecting four new members for the national broadcaster's board, business administrator Sethe Makhesha told MPs on Tuesday that while the SABC had made a "lot of effort" with regard to local content, the international film fare it served left a lot to be desired.
"The kind of material that we need to be buying... internationally should be the latest, the [most] recent. "Because with the low quality that we are currently experiencing -- I mean, for example, we have Sylvester Stallone movies being featured on Friday night, something we used to have in 1985 -- I don't think that is attracting a good target audience."
Audiences were switching to satellite channels because they wanted to see recently made films, she said.
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