The DFA was established in 2007 to promote and protect the interests of doc filmmakers in South Africa. To contact the DFA, please use the contact form: here . The DFA website is at: Membership applications can be made through the website here.

07 February 2011

EMIA Exhibitors' Training

EMIA, which is an Export Marketing Incentive Fund administered by the Department of Trade and Industry, annually funds and coordinates National Pavilions (group stands) on almost all of the continents as specific trade exhibitions. In an effort to ensure that South African exporters exhibiting on these Pavilions are properly trained and skilled in attending international trade shows, EMIA is planning to host a National Pavilion Exhibitor Training Program in Cape Town.

This training is scheduled to take place from 24-25 February 2011.

the dti views this training as crucial for each firm applying / approved for participation on National Pavilions, and preference will be given to future EMIA applications from firms who attended this training.

The venue for the training is:

The Western Cape Investment and Trade Promotion Agency (Wesgro) 12th Floor, Warldorf Arcade
80 St George`s Mall
Cape Town

The main focus of the training would be exhibition training, but topics on marketing will also be included, as this forms an important part of a firm's preparation work to market itself during the event. Attached is a draft program with possible topics to be covered over the one and half days.

It would be highly appreciated if you could circulate this invitation to all your exporting / exhibiting members in KwaZulu-Natal who wish to take part in future National Pavilions / Exhibitions. The training is provided free of charge, but due to a limited amount of space only 50 attendees can be accommodated. Please rsvp by 30 January 2011 by return email to Ms Corné du Plessis ( and by confirming the following:

● Your firm’s name;
● Name and designation of your firm’s attendee;
● Contact details for your firm’s attendee.

You are also welcome to contact me should you require further information.

Kind regards

Corné du Plessis (Ms)
Deputy Director: EMIA Group Missions
Trade and Investment South Africa

Tel: +27 12 394 1020
Fax: +27 12 394 0114/7

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