06 April 2011
For National Film Board of Canada chair Tom Perlmutter, it’s shaping up to be a good week on the interactive media front.
The public filmmaker’s interactive documentary HIGHRISE/Out My Window on Monday won the international Emmy for best digital program: non-fiction category at MIP-TV.
And the NFB has been shopping 14 interactive productions to international broadcasters at MIP Doc and MIPTV this week, for content and format licensing.
HIGHRISE, directed by filmmaker and digital media creator Katerina Cizek and produced by Gerry Flahive, uses interactive 360° photography, video, text and music in 49 vignettes to capture life in highrise apartments in 13 cities.
For Perlmutter, the MIPTV showcase of the NFB’s interactive media is confirmation that Canada’s public filmmaker is well on its way to making a long-standing, and at times painful, shift from a pure documentary, animation and feature film producer to a trailblazer in online digital media.
“When I came into the NFB at the time as head of English programming, it overwhelmed me. There was so much talent and excitement, but all that people knew about the film board was nostalgia,” Perlmutter told realscreen’s sister publication Playback Daily.
So he turned an NFB from an institution whose audience honored its past to one committed to next-generation story-telling on the Internet and other emerging digital platforms, including smartphones and tablets.